thewayne: (Default)
The Wayne ([personal profile] thewayne) wrote2020-11-29 01:30 pm

This is what I love about "targeted advertising"

The fact about it's anything but.

This morning I received an ad for "The surprisingly low cost for cremation in Cloudcroft!"

The surprise is that the cost would be either zero or infinite as there are no crematoriums or mortuaries in Cloudcroft. I also love the ads for "Fantastic senior retirement homes in Cloudcroft!" as there aren't any of those up here CLOUDCROFT IS A VILLAGE OF EIGHT HUNDRED PEOPLE! We don't even have a traffic light! We do have a school zone, though. And one gas station/mini-mart, 24-hour.

Now, these ads are based on geolocation information coded into routers in my area, the ad servers are completely dumb appliances. They don't know better. But it is kinda funny.

But the one that inspired this post was from a header ad that Yahoo Mail, owned by Verizon, decided would be appropriate for me.

From Amazon.

All is said was "Birdhouse skateboards jaws lava deck 8.25 inches." All lower case.

Obviously I'm not going to click on any ad, it's much more fun to make ridiculous inferences that will probably be wildly inaccurate!

So what have we got?

A manufacturer of skateboards named Birdhouse? Passes the reasonableness test. Could well be.

As I recall, a 'deck' is also a synonym for the board upon which skateboarders skate.

So does Birdhouse make a line of boards called Jaws Lava that are either 8.25" wide or long? Either dimension seems kinda ridiculous, but a board 8.25" long would make an awesome video! Though I wouldn't want to be the paramedics on standby.
kathmandu: Close-up of pussywillow catkins. (Default)

[personal profile] kathmandu 2020-11-30 01:45 am (UTC)(link)
I used to work in a real-estate office. Sometimes we'd try to look up architectural terms, to make sure we accurately described a house.

Search even once for "vaulted and cathedral ceilings" and suddenly get ads for "Buy vaulted and cathedral ceilings on Amazon!" "Get vaulted and cathedral ceilings on eBay"

Really? How are you going to deliver them?