This is crazy stuff. The guy who invented Oakley sunglasses is a huge camera bug, both film and still. He shot Oakley commercials. Then he bought a Sony HD video camera and got pissed off, so he assembled a team and built his own. He's a multimillionaire, he recently sold Oakley to Ray-Ban for a metric fuck-ton of money (a metric fuck-ton of money is smaller than an American fuck-ton, but still a lot of money).
These people built a motion picture camera that has the equivalent resolution of 35mm film. It uses standard interchangeable lenses. It outputs to a format that they created and can be edited on Avid or Mac editing platforms. Peter Jackson filmed a demo of it for the National Association of Broadcasters tradeshow.
And it sells for $17,000.
Kevin Smith made Clerks for $27,000, begging money from friends and tapping as many credit cards as he could. Robert Rodriguez filmed El Mariachi with one camera, in SILENT, for $7,000 (the actors dubbed their lines into a tape recorder after every take.)
A Sony HD camera sells for $150,000 and a Panavision film camera RENTS for four weeks for almost $26k.
The future is Red.
http://www.wired.com/entertainment/hollywood/magazine/16-09/ff_redcamera?currentPage=all
