Finally! A good reason for Kyle's mom to go to war with Canada!
A company has fulfilled advertising's wet dream: a camera that can tell when you're looking at a billboard. Minority report, anyone?
http://www.wired.com/gadgets/miscellaneous/news/2007/06/eyetracking
http://www.wired.com/gadgets/miscellaneous/news/2007/06/eyetracking
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That's actually some pretty cool technology, although I'd rather see it used for something other than advertising.
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