Warren Spector and an interesting take on leveling in Facebook

Warren Spector is a pretty respected game writer/designer, I stumbled across his Wordpress blog looking for some other info, and this entry caught my eye. He understands leveling up in something like D&D or WoW, but Facebook?!

http://junctionpoint.wordpress.com/2008/09/14/dd-victorious-or-when-did-life-become-about-leveling-up/