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thewayneIt's an interesting concept that I think might be viable, which means no one will do it. He outlines 7 steps:
1. We will design the rumor to be unbelievable (to make it believable)
2. The hoax will quickly be detected, but it won’t matter.
3. Focus attention where we want it.
4. Over time, truth becomes whatever people hear the most.
5. 20% of any large group believes just about any damned thing.
6. Appeal to ego and emotion, not logic.
7. Visual imagery that you can’t get out of your head.
The hoax would take the form of a fake video of a meeting involving high-level ISIS leaders. I assume ISIS fighters do not know what the leaders of other units look like. And the video would not name the ISIS fighting unit, so it would be hard to verify its authenticity in a war zone.
The video would appear to be taken on a smartphone by one of the other ISIS leaders in a war-battered room somewhere in Syria. In the fake video, actors pretend to be ISIS leaders bragging about how they take advantage of the young, stupid recruits. The conversation might include various leaders saying such things as…
And you're just going to have to take a look at his blog to see the next steps. It just might work.
http://blog.dilbert.com/post/133795496921/how-to-beat-isis-with-a-hoax
1. We will design the rumor to be unbelievable (to make it believable)
2. The hoax will quickly be detected, but it won’t matter.
3. Focus attention where we want it.
4. Over time, truth becomes whatever people hear the most.
5. 20% of any large group believes just about any damned thing.
6. Appeal to ego and emotion, not logic.
7. Visual imagery that you can’t get out of your head.
The hoax would take the form of a fake video of a meeting involving high-level ISIS leaders. I assume ISIS fighters do not know what the leaders of other units look like. And the video would not name the ISIS fighting unit, so it would be hard to verify its authenticity in a war zone.
The video would appear to be taken on a smartphone by one of the other ISIS leaders in a war-battered room somewhere in Syria. In the fake video, actors pretend to be ISIS leaders bragging about how they take advantage of the young, stupid recruits. The conversation might include various leaders saying such things as…
And you're just going to have to take a look at his blog to see the next steps. It just might work.
http://blog.dilbert.com/post/133795496921/how-to-beat-isis-with-a-hoax
