I can't remember if it was Vizio or LG that said they made more money on data gathered from their smart TVs than from selling the TVs themselves, personally I think this is what Walmart is after.
Unfortunately the article itself is behind a Wall Street Journal paywall, so about all I can easily link to is the Slashdot post. I will quote one reply on Slashdot: maker of cheap shit being purchased by seller of cheap shit.
https://entertainment.slashdot.org/story/24/02/13/2041215/walmart-in-talks-to-buy-vizio-for-more-than-2-billion
Unfortunately the article itself is behind a Wall Street Journal paywall, so about all I can easily link to is the Slashdot post. I will quote one reply on Slashdot: maker of cheap shit being purchased by seller of cheap shit.
https://entertainment.slashdot.org/story/24/02/13/2041215/walmart-in-talks-to-buy-vizio-for-more-than-2-billion