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thewayneAccording to this Reuter's article, "Smart TV manufacturer Vizio has formed a partnership with nine media and advertising companies to develop an industry standard that will allow smart TVs to target advertisements to specific households, the companies said Tuesday.
The consortium includes major TV networks like Comcast Corp’s NBCUniversal and CBS Corp, as well as advertising technology companies like AT&T Inc’s Xandr.
Addressable advertising, or targeting viewers on the household level based on their interests, has long been the goal of TV marketers. But TVs lack cookies that internet browsers use to allow ads to follow people around the web. And TV manufacturers have so far used different technology and standards to enable addressable advertising, hindering the industry’s growth, said Jodie McAfee, senior vice president of sales and marketing at Inscape, a subsidiary of Vizio."
Myself, I refuse to own a smart TV, likewise I won't own an Alexa or similar device. The only thing connected to my router is my Apple TV. There are too many things tracking my life already that I can at least eliminate what I can, and smart TVs are one such category. When I bought my latest TV last year, I purposely chose a dumb TV: I wanted all of the control to come through my Apple TV and DVD/BR player, which also makes the TV less expensive. I've always had an inherent distrust of all-in-one devices, I've especially been burned by multifunction printers where the scanner doesn't work if the ink cartridges are empty.
https://www.reuters.com/article/us-vizio-advertising/vizio-wants-next-generation-smart-tvs-to-target-ads-to-households-idUSKBN1QT16V
https://entertainment.slashdot.org/story/19/03/13/216213/vizio-wants-next-generation-smart-tvs-to-target-ads-to-households
The consortium includes major TV networks like Comcast Corp’s NBCUniversal and CBS Corp, as well as advertising technology companies like AT&T Inc’s Xandr.
Addressable advertising, or targeting viewers on the household level based on their interests, has long been the goal of TV marketers. But TVs lack cookies that internet browsers use to allow ads to follow people around the web. And TV manufacturers have so far used different technology and standards to enable addressable advertising, hindering the industry’s growth, said Jodie McAfee, senior vice president of sales and marketing at Inscape, a subsidiary of Vizio."
Myself, I refuse to own a smart TV, likewise I won't own an Alexa or similar device. The only thing connected to my router is my Apple TV. There are too many things tracking my life already that I can at least eliminate what I can, and smart TVs are one such category. When I bought my latest TV last year, I purposely chose a dumb TV: I wanted all of the control to come through my Apple TV and DVD/BR player, which also makes the TV less expensive. I've always had an inherent distrust of all-in-one devices, I've especially been burned by multifunction printers where the scanner doesn't work if the ink cartridges are empty.
https://www.reuters.com/article/us-vizio-advertising/vizio-wants-next-generation-smart-tvs-to-target-ads-to-households-idUSKBN1QT16V
https://entertainment.slashdot.org/story/19/03/13/216213/vizio-wants-next-generation-smart-tvs-to-target-ads-to-households
no subject
Date: 2019-03-18 09:58 am (UTC)