![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
thewayneThey are described as being of "low therapeutic value", i.e., less effective. So basically the drug companies are trying to sucker you into brow-beating your doctor into prescribing stuff that you saw on TV - which is going to be non-generic and much more expensive - and it is likely to be less effective than other drugs on the market.
Yeah.
So what we've got here is the pharma industry KNOWING that the drug isn't very effective, but they figure that if they put a lot of money into advertising on TV and in magazines that they can shift enough units to work towards recovering costs before the doctors find out it's less effective and start saying "No, I will not prescribe that. Here are more effective alternatives for that condition."
https://arstechnica.com/science/2023/01/most-prescription-drugs-advertised-on-tv-are-of-low-benefit-study-finds/
https://science.slashdot.org/story/23/01/18/2122237/70-of-drugs-advertised-on-tv-are-of-low-therapeutic-value-study-finds
EDIT: I forgot to mention that there are only two countries IN THE WORLD that allow such advertising of drugs: the USA and New Zealand! How the Kiwis were suckered into doing this, I do not know. But as chained to corporate profits as we are, I don't think this will ever change. For me, this is one of the reasons why the mute button on the remote was invented: if I can't skip the commercial, at least I can silence it.
Yeah.
So what we've got here is the pharma industry KNOWING that the drug isn't very effective, but they figure that if they put a lot of money into advertising on TV and in magazines that they can shift enough units to work towards recovering costs before the doctors find out it's less effective and start saying "No, I will not prescribe that. Here are more effective alternatives for that condition."
https://arstechnica.com/science/2023/01/most-prescription-drugs-advertised-on-tv-are-of-low-benefit-study-finds/
https://science.slashdot.org/story/23/01/18/2122237/70-of-drugs-advertised-on-tv-are-of-low-therapeutic-value-study-finds
EDIT: I forgot to mention that there are only two countries IN THE WORLD that allow such advertising of drugs: the USA and New Zealand! How the Kiwis were suckered into doing this, I do not know. But as chained to corporate profits as we are, I don't think this will ever change. For me, this is one of the reasons why the mute button on the remote was invented: if I can't skip the commercial, at least I can silence it.
no subject
Date: 2023-02-05 02:25 am (UTC)We are so lobbied high and low by these pharmaceutical companies, grr.
no subject
Date: 2023-02-05 06:52 pm (UTC)Though late night TV hosts have been quite successful at parodying them on occasion. :-)
no subject
Date: 2023-02-05 07:37 pm (UTC)What gets me is when they say, do not take if you are allergic to; and then they name the drug. It is so transparent that they don't want to chance getting sued, and that fast talk, my gawd!
no subject
Date: 2023-02-05 07:40 pm (UTC)What gets me is when they say, do not take if you are allergic to; and then they name the drug. It is so transparent that they don't want to getting sued, and that fast talk, my gawd!