First, they are a full restaurant and movie theater and show good stuff. Second, they don't put up with customers doing stupid shit. They threw a woman out (with no refund) after warning her twice about sending text messages during a movie. She called back and left a profanity-laced message on their answering machine, so they turned it in to a PSA spot that they show before movies.
http://news.yahoo.com/s/yblog_thelookout/20110607/us_yblog_thelookout/texas-movie-theater-makes-an-example-and-a-psa-of-a-texting-audience-member
http://entertainment.slashdot.org/story/11/06/11/1940219/Austins-Alamo-Drafthouse-Theater-Gives-Texters-the-Boot
http://news.yahoo.com/s/yblog_thelookout/20110607/us_yblog_thelookout/texas-movie-theater-makes-an-example-and-a-psa-of-a-texting-audience-member
http://entertainment.slashdot.org/story/11/06/11/1940219/Austins-Alamo-Drafthouse-Theater-Gives-Texters-the-Boot