"The Thomas Crown Affair" -- they removed a product placement shot!

[thewayne]

I remember seeing the 1999 version in the theatres, I'm a sucker for Pierce Brosnan, and, of course, Rene Russo is definitely easy on the eyes. There is a scene where Russo is in the police station, I think before they question the people caught in the robbery, and she gets a Diet Coke out of a machine and downs it in one drink. It was a blatant product placement shot.

Well, they're showing it on TBS right now, that scene came up, and no Coke can! They had silvered out the can, so it looked like she was holding a burnished aluminum can.

I wonder why the change?

Comments

[greyweirdo.livejournal.com]

I would guess it's got something to do with TBS having certian advertisers and Coke not being one of them. TV stations particularly have been getting really really anal about things like that lately. They don't want to advertise anything that hasn't given them money to do so.

[amenquohi.livejournal.com]

Or they could have Pepsi or a Pepsi-owned product advertising within the same hour or so. I used to work for a media buying service and some of our clients went batshit if their product got airtime within an hour of a competitor.

[thewayne.livejournal.com]

I was thinking about that later. Turner = Atlanta = Coke (I'm a Pepsi man meself) and maybe Turner as an entity is a Pepsi company, which could possibly spur it. And though I didn't see any competitor commercials while I was watching, it could definitely be what you're saying. I don't remember all the restaurants that Pepsi used to own, aside from their core of Taco Bell/Pizza Hut/whatever, I do remember a Dairy Queen commercial, but they're not affiliated with either of the Big Two AFAIK.

[fastlearner.livejournal.com]

I figure it's because that's all that Coke paid for, theater version placement, or theater + DVD. Those product placement rights are often sold on a per-medium (as it were) basis.

Musings

[joecthulhu.livejournal.com]

I've never fond R. Russo in either the acting or looks departments.

Coke & Pepsi both suck. I much refer RC, Big Sky, or typically other off-brands.

product placement

[(Anonymous)]

It's the almighty buck here...free advertising for Coca-Cola does not make a happy TBS

Gayle
(former broadcaster)

Re: product placement

[thewayne.livejournal.com]

A salient point indeed!

[ateji.livejournal.com]

Whoa. TBS is anti-product placement? I should watch more of what they show if I turn on the brain draining machine.

XD

On a similar note, I saw someone with my brand of laptop on an episode of CSI.

[thewayne.livejournal.com]

I think a previous comment probably caught what happened: Turner wouldn't give Coke a spot without them paying for it.

It's always cool to see something that you own used on the telly or the big screen! Meself, I like identifying cameras. The challenge is when they black out the manufacturer.