"The Thomas Crown Affair" -- they removed a product placement shot!

[thewayne]

I remember seeing the 1999 version in the theatres, I'm a sucker for Pierce Brosnan, and, of course, Rene Russo is definitely easy on the eyes. There is a scene where Russo is in the police station, I think before they question the people caught in the robbery, and she gets a Diet Coke out of a machine and downs it in one drink. It was a blatant product placement shot.

Well, they're showing it on TBS right now, that scene came up, and no Coke can! They had silvered out the can, so it looked like she was holding a burnished aluminum can.

I wonder why the change?

Comments

[fastlearner.livejournal.com]

I figure it's because that's all that Coke paid for, theater version placement, or theater + DVD. Those product placement rights are often sold on a per-medium (as it were) basis.