CompUSA rising from the dead?

[thewayne]

Apparently what was left of CompUSA was bought out by Systemax, which owns Tiger Direct: they're offering the same prices as Tiger, so I guess they're now sort of a brick & mortar storefront for their online site under a different label. They've reopened some stores and are running some pretty good 48 hour sales. With Circuit City gone, this might be a good opportunity for them, assuming Systemax can keep 'em afloat long enough without killing the rest of the corp in the process.

Personally I think they should have done some rebranding, I think Tiger Direct holds more value in the geek community than CompUSA does (it certainly does with me) and that the negatives of CompUSA's policies could hurt them.

http://blog.wired.com/gadgets/2009/04/compusa-back-fr.html

Comments

[kylejcrb.livejournal.com]

Cool, TigerDirect is a great company. I agree about the rebranding bit, though that's an expensive endeavor, especially for something that may not even be successful. If it works out, maybe they'll invest in rebranding later.

[silveradept]

That's pretty interesting. Might be worth going to a CompUSA again if one re-opens near me, knowing that it's affiliated with Tigerdirect.