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thewayneOne of the things that people questioned about AT&T wanting to buy T-Mobile was that AT&T claimed that they needed the additional spectrum that they would acquire in order to meet customer need, when it was demonstrable that they could re-engineer their network and spectrum use, and expand their network in to spectrum that they already owned, for less than it would cost to buy T-Mobile.
And now they're pouting and threatening to raise prices.
They lost a lot of customers when the merger was announced, and they're going to lose more.
The interesting thing is that this really demonstrates how bad the management philosophy and practices are at AT&T. Years ago, AT&T Wireless tried to implement a new CRM (customer relation management) system to provide better service to their customer base. When you call in with a question about your bill or to modify your service, this is all handled through their CRM system. Well, the implementation was totally botched. It was well past schedule, massively over-budget, and it didn't work. And AT&T Wireless was sold to Cingulair. From all reports, Cingulair provided pretty good customer service and they were very profitable. Which made them a ripe target and AT&T bought Cingulair out and re-invented AT&T Wireless.
And now AT&T Wireless is going back down the same road. They don't seem to have learned that providing good service will make you profitable, instead they're trying to buy out competitors instead of providing the service that their customers expect and that other wireless carriers deliver.
I am SO glad that I switched to Verizon after my carrier was bought out by AT&T, not that I'm 100% happy with them.
http://tech.slashdot.org/story/12/01/27/1632250/att-threatening-to-raise-rates-after-merger-failure
And now they're pouting and threatening to raise prices.
They lost a lot of customers when the merger was announced, and they're going to lose more.
The interesting thing is that this really demonstrates how bad the management philosophy and practices are at AT&T. Years ago, AT&T Wireless tried to implement a new CRM (customer relation management) system to provide better service to their customer base. When you call in with a question about your bill or to modify your service, this is all handled through their CRM system. Well, the implementation was totally botched. It was well past schedule, massively over-budget, and it didn't work. And AT&T Wireless was sold to Cingulair. From all reports, Cingulair provided pretty good customer service and they were very profitable. Which made them a ripe target and AT&T bought Cingulair out and re-invented AT&T Wireless.
And now AT&T Wireless is going back down the same road. They don't seem to have learned that providing good service will make you profitable, instead they're trying to buy out competitors instead of providing the service that their customers expect and that other wireless carriers deliver.
I am SO glad that I switched to Verizon after my carrier was bought out by AT&T, not that I'm 100% happy with them.
http://tech.slashdot.org/story/12/01/27/1632250/att-threatening-to-raise-rates-after-merger-failure
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Date: 2012-01-29 06:12 pm (UTC)"Remember, we're The Phone Company. We don't care. We don't have to."
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Date: 2012-01-29 07:17 pm (UTC)Classic stuff. And absolutely true, sadly.